We were approached by Happiness Saigon Agency & Booncha Production to work on Highland Coffee's latest campaign named “Làm gì thì làm - Cà phê cái đã”. The campaign targets people at the office, who need their coffee first to kick off their focus and energy to do whatever they want. On both 2 key visuals, we do plate shooting for every single part of the images to combine it in the post-production. We were excited to be a part of this wonderful campaign.
Fun fact: The crew consumed an estimation of 12.5 litre of "cà phê sữa đá" during the production of this Highlands Coffee commercial.
Product Key Visual
Thematic Key Visual
According to Wikipedia, Highland Coffee is the largest coffee chain in Vietnam, with 437 stores. This key visual has been published and printed around 10.000 copies to adapt all banners, billboards, standees, website, social contents,... for 437 stores all over Vietnam
Ca Phe Cai Da TVC - by Booncha Production
